There is no doubt that our world is populated with cheats and liars. Most of us, slaves to the availability heuristic, think of major cheaters like Bernie Madoff, Tiger Woods, and Barry Bonds as inflicting the most damage onto society. But just how honest are we, with others and with ourselves? The surprising finding from several studies conducted by Dan Ariely and his collaborators is that we all cheat. What’s worse, the consequences of these little everyday deceptions can sometimes far outweigh the ill effects of even the biggest lies. Following up on his previous books demonstrating our irrationality, this week on Point of Inquiry Dan walks us through his account of the irrational forces that determine whether or not we behave ethically.
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. He is the founder and director of the Center for Advanced Hindsight. His work has been featured in many outlets, including The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, and others. His two previous New York Times best-selling books are Predictably Irrational and The Upside of Irrationality.